Target Market
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While a good portion of the reason we selected Kalispell, Montana is it's natural setting on a lakefront and the wilderness area surrounding it, we also were attracted to the population of the community surrounding our camp. The target market of In-Tents-Camping are boys and girls from the ages of 7 through 17. This is the age range we accept as campers. The reason we chose this target market is because nearby communities allow us a good amount of youth to market our programs to. For instance Kalispell, Montana alone presents a population containing approximately 3,600 people ages five through nineteen. In-Tents Camping considers this to be a large enough market segment to support its programs.